Arbor

Design Process

My goal for this seasonal pack was to create a refined, warm design system that felt as functional as it was beautiful. To evoke the “hug” of warmth I wanted, I used leaf impressions as the primary imagery and colored them to reflect the hues of the four wood flavors. I envisioned the unboxing as an experience: the outer packaging introduces the concept and mimics the texture of a tree’s exterior, while the cans reveal the inner story—highlighting the wood grain and chopped-log patterns that speak to the heart of each flavor.